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  Unitaid is hosted by the World Health Organization.

Travel and Tourism Industry supports MASSIVEGOOD

Support of the travel industry represents an ideal initial partner to support the Millennium Foundation's innovative fundraising mechanism, which has been developed and integrated in to the booking flow, enabling it to be a seamless part of the travel buying process.  The donation box will be linked to every Passenger Name Record (PNR), enabling customers to donate as part of every travel purchase, whether it be airline tickets, hotel accommodation, car hire etc.

The Millennium Foundation has received an overwhelmingly positive response regarding participation in the MASSIVEGOOD movement. In particular, the three main GDSs, Amadeus, Travelport and Sabre, as well as major Travel Management Companies such as American Express and Carlson Wagonlit Travel, or leading hotel chains such as ACCOR, are have fully committed to the cause and are strong supporters of the movement amongst their networks of customers. The World Tourism & Travel Council will has also acknowledged the unique value proposition of MASSIVEGOOD and will encourage all its members to  join the movement.

The industry is a pioneer and an example for showing the way to other industries, which tomorrow, may could implement the same mechanism on their own online selling platforms.